#Egypt #Jan25

February 12, 2011 § Leave a comment

It would be hard to ignore the amazing news about Egypt today.

We’ve been discussing the role of individuals and social media in the revolution in many of my Journalism classes.

There was the case of the Google programmers who created the “Speak to text” app that translated hundreds of messages from censored Egyptians to the world, there were the amazing number of tweets aggregated with the hashtag #egypt and #jan25, however this story from Adage interested me most.

Ali Ali, an innovator from a small creative boutique created an artistic representation of Mubarak with a quintessential “Hitler stache” and handed them out to protesters. He referred to it as a guerrilla marketing tactic.

I think it is amazing that this is truly a citizen revolution. From creatives to techies to people simply taking to the streets, there is certainly a reason to celebrate tonight.

I’ll be sure to toast to Egypt this evening.


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